Exhibition NOW OPEN

REBEL: 30 Years of London Fashion

Sponsored by Alexander McQueen.

Opening to coincide with London Fashion Week, this landmark exhibition will be one of the most wide-ranging surveys of contemporary fashion culture ever staged in the UK. It will offer an unprecedented look at how careers in fashion are forged, and the multitude of opportunities London’s fashion scene offers young creatives.

‘a scintillating celebration of the people who make London so chic’
★★★★★ The Telegraph

‘an explosion of freedom and creativity that is as infectious as it is inspiring’
★★★★ Evening Standard

‘a celebration of the creativity this city has nurtured on runways, streets and at parties’
★★★★ Time Out

What to expect

The exhibition is a landmark collaboration with the British Fashion Council (BFC) and will celebrate the 30th anniversary of the BFC’s NEWGEN programme, an initiative that supports the best emerging fashion design talent and aims to build global, high-end brands of the future.

Guest-curated by BFC Ambassador for Emerging Talent Sarah Mower MBE and co-curated by Design Museum Senior Curator Rebecca Lewin, this exhibition tells the story of hundreds of fearless young designers who have transformed the fashion landscape, and will bring together exuberant, rebellious and radical garments.

The show will feature nearly 100 innovative fashion looks from ground-breaking debut and early collections, many of which have entered pop-culture history — and launched global design careers.

Highlights include the swan dress controversially worn by Björk at the 2001 Oscars, Harry Styles’ Steven Stokey Daley outfit from his video for ‘Golden’, and Sam Smith's inflatable latex suit by HARRI from this year’s BRIT Awards. Collections and work by JW Anderson, Wales Bonner, Erdem, Molly Goddard, Christopher Kane, Simone Rocha, Russell Sage, and many more will also be featured.

These items will be shown alongside films, drawings, memorabilia and never-before-seen archive material from some of the most well-known contemporary UK-based designers.


Exhibition photography by Andy Stagg © the Design Museum

2023/24 NEWGEN Cohort

Book online

Booking Information

Adult tickets from £16.33
Children aged 11 to 15 from £8.16
Under 11s go free
Concession/Student tickets from £12.24

Tickets are non-refundable and non-exchangeable. Visit our terms & conditions page for further information.

Opening hours:
Open daily from 10:00 to 17:00. Open late on Saturdays until 21:00 from 16 September.

Members go free

Our Members enjoy free, unlimited and priority entry to exhibitions without pre-booking as well as discounts in our events, shops and cafes.

Discover more

10 Unmissable Highlights from #RebelFashion

From Alexander McQueen to Simone Rocha explore the 10 unmissable highlights from our exhibition REBEL: 30 Years of London Fashion.

Shop the REBEL range

Visit our online shop and explore the exhibition range for some uplifting fashion inspiration. Browse limited editions and pieces made by many of the creatives featured in the exhibition in our range celebrating NEWGEN designers and London fashion. Every purchase supports the museum.

related events

Workshop: Fashion School Rebel

Taking inspiration from the exploratory approach to fashion design synonymous with the London fashion scene, this dynamic one-day design development workshop will unleash your creative spirit to develop experimental fashion ideas in both 2D and 3D forms.

Workshop: Sublimation Textile Printing

Join this creative workshop with NEWGEN designer Sadie Williams to experiment with sublimation printing techniques and translate your hand-crafted designs using the heat press to create sparkling accessories using up-cycled fabrics.

Workshop: Fashion Sketching and Mask Making

Join this hands-on session to explore the design process by investigating a fashion icon’s practice through mask making and drawing with James Davison & SketchSesh.


Join guide Edward Richards for a special tour of the exhibition REBEL: 30 Years of British Fashion, delivered in British Sign Language.

On Meaning: What does fashion embody?

Join Head of Curatorial Lucia Floriana in this conversation with NEWGEN star designers Feben, Nicholas Daley and Charles Jeffrey Loverboy exploring critical aspects that make fashion a tool, a medium and a manifestation.

On Learning and Teaching: Evolving Fashion

How do fashion industry professionals learn and share knowledge? Join us to discuss fashion education syllabuses and systems interrogating the narratives and politics of contemporary academia and speculating on the future of fashion scholarship.

Circular Design for Fashion

Join us on a one-day course tailored to small and medium sized fashion design businesses that are looking to implement actionable steps to reduce waste and enhance their circularity practices.

REBEL: Audio Described Tour

Join guide Andrew Mashigo for a special audio-described tour of the exhibition REBEL: 30 Years of British Fashion for blind and visually impaired visitors and their companions.

Background image: Mark Rabadan for JW Anderson.