The Design Museum's DNA

our vision

Our vision is a world where everyone values design

Our purpose

The purpose of the Design Museum is to make the impact of design visible to all

Our mission

  • To build public awareness of design by connecting design with people’s lives and passions
  • To reflect the designer’s role at the forefront of social, technological and environmental change
  • To serve the design community. Design is a practice, a diverse discipline, infinitely rich in approaches and characters. It is a young discipline, whose role in the world is evolving. Our unique approach to working with designers is to invite them to ‘think in public’ with us

Our Values

The museum’s core values are collaborative, welcoming, enterprising and forward looking

Our Commitments

Equality, Diversity and Inclusion

Read the Design Museum's commitment to combatting racism within the museum and the design industry at large.

Designing for a Greener Future

The Design Museum’s Waste Age exhibition in 2021 highlighted a change in the culture of design. It profiled a new generation that has taken on the challenge of reducing the industry’s impact and taking responsibility for what they put out into the world. The Design Museum is supporting this ambition through the work of the Future Observatory, a national programme for design research supporting the UK’s response to the planetary emergency. As an institution, it is important that we take up the challenge in our own work.