Now closed Gallery 1

Ferrari: Under the Skin

What to expect

Come and race through 70 years of passion, glamour and design innovation, with unique behind-the-scenes access to one of the most iconic car brands.

In an Italy ravaged by the Second World War, Enzo Ferrari and a small team decided to create the perfect racing machine. The exhibition will explore Ferrari’s powerful personality, the design and manufacturing process, the famous clientele and the future of the luxury car brand.

From the very first Ferrari to Michael Schumacher’s winning Formula One car and the newest hybrid model, the exhibition features rare cars and memorabilia displayed in public for the first time. Discover the Ferrari experience through original hand-drawn sketches, sculpture-like models and engines, alongside films and interviews telling one of the great design stories of all time.

‘Race cars are neither beautiful nor ugly. They become beautiful when they win.’ Enzo Ferrari

In collaboration with Ferrari S.p.a. and Museo Ferrari, Maranello (Italy)

Age guidance 6+

'This show is well worth a spin' ★★★★ - The Times

‘The exhibition doesn't disappoint’ ★★★★ - Londonist

‘The secret world of car design is laid bare’ ★★★★ - Culture Whisper

‘Intelligently curated and stunningly designed’ - Forbes

‘It’s not the first exhibition commemorating Ferrari’s 70-year history – but it may be the finest.' - Motor Sport Magazine

Photograph by Paul Zak

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Enzo Ferrari

Enzo Ferrari founded Scuderia Ferrari in 1929 and built the first Ferrari car in 1947. The exhibition starts with a look at his personal story.

The cars

Every car created by Ferrari has a unique story. Discover them all.

The clients

From A-list Hollywood stars to jazz icons, see who has had a Ferrari throughout the years.


Explore how competitive racing has remained at the heart of Ferrari from its inception to today.

Design and engineering

Delve into the design and engineering process.

The future

Take a peek into what Ferrari has in store for the future.

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